Wednesday, October 26, 2011

The Seven-Ups

The chase in The Seven-Ups isn't as innovative as the one in The French Connection (remember the chase in The French Connection is car vs. elevated train) but I find it more exhilarating than the chase in Bullitt. While Bullitt was one of the first to bring the viewer inside the car and intercut with shots from outside the car, The Seven-Ups chase was faster, sloppier, more desperate and dangerous.

This poster doesn't allude to the chase in the film (a movie that's pretty much cat and mouse) and its minimalist design points to the plot's bleak nature. Its not your typical "show the action" marketing ploy and raises more questions than it answers, which is what you want a movie poster to do. Roy Scheider's expression here is more resigned than angry although it's both. He's obviously been pushed over a cliff - whether society and/or career driven or purely psychological.

Philip D'Antoni (who produced Bullitt and The French Connection) was, I believe, attempting to explore the complexity of a cop's psyche. I think the film missed that mark but its still explosive.

And the chase? It's the film's raison d'etre.

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